Tag Archives: Black Eyed Peas

Why The Black Eyed Peas' "I Gotta Feeling" Has Been Such a Success

by Gary Ewer, from “The Essential Secrets of Songwriting” website. Let’s get this much out of the way: The lyrics for “I Gotta Feeling” are not the reason it’s been such a successful chart-topper. But there’s got to be a reason why this song has enjoyed so many weeks on the Billboard Hot 100. This […]

Your Song May Be Great, But Are You Missing Your Target Audience?

Written by Gary Ewer, from “The Essential Secrets of Songwriting” website Follow Gary on Twitter In the pop music world, your song may be great, but if your instrumentation, rhythmic treatment, and other basic components are from a generation ago, you’re probably missing that all-important audience you’re looking for. For pop songs, the target is […]