Music target

Targeting the Audience or Waving the Flag

There are two kinds of successful marketing strategies in songwriting/performing: you’re either targeting audiences, or you’re waving a big flag. The majority of songwriters (knowingly or unknowingly) target an audience. Targeting simply means trying to figure out what fans are looking for, and then give it to them. You may be the kind of writer, […]

songwriting collaboration

When Are Songwriting Collaborations a Good Idea?

The FREE DEAL continues… Get “Use Your Words!” free with your purchase of “The Essential Secrets of Songwriting 10-eBook Bundle”, and learn how to develop a lyrics-first songwriting process. First, the easy answer: a songwriting collaboration is never a good idea if it means making compromises that you aren’t happy to make. So if you’re […]