Music target

Targeting the Audience or Waving the Flag

There are two kinds of successful marketing strategies in songwriting/performing: you’re either targeting audiences, or you’re waving a big flag. The majority of songwriters (knowingly or unknowingly) target an audience. Targeting simply means trying to figure out what fans are looking for, and then give it to them. You may be the kind of writer, […]

Piano and guitar - mixolydian mode

What is a Fragile Chord Progression?

If you’ve got a melody, but don’t know how to add chords to it, you need to read “How to Harmonize a Melody.” It will show you, with sound samples, a clear step-by-step for adding chords that will make your melody sound great. In most pop songs, the chord progressions you’ll find yourself using will […]

songwriter pondering the future

Setting Targets Will Make Songwriting More Fulfilling, More Exciting

If you’re looking to become a better songwriter and wondering why that’s not happening for you yet, you only need to look at the kinds of goals and targets you set for yourself. Songwriters who struggle are usually guilty of one of the following: The goals they set are unrealistic. (“I want to be writing […]

Keyboard - Chord Progressions

Working Backwards to Create Better Chord Progressions

Chord progressions offer an important sense of direction. It’s why they’re called progressions and not successions. And of course, most elements within a song come with a similarly important sense of direction. Melodies and lyrics typically work in a forward direction, but when performed backwards, they don’t usually work at all. “Chord Progression Formulas” shows you how […]

What Songwriters Need to Do To Hit the Target Audience

Are you hitting your target audience? “The Essential Secrets of Songwriting” will show you how to get your songs’ structural problems solved. ______________ If you spend any amount of time analyzing hit songs from various genres, you know that there’s a sound that sells. That sound is changing all the time, of course. Hit songs […]

Grabbing Your Target Audience is a 7-Second Dash

Get “The Essential Secrets of Songwriting” e-book bundle. It covers every aspect of how to make your songs better. Stop wasting time, and start improving your skills now. _____________________ Songwriters who write me for help usually send me an MP3 of their latest creation, and ask the question, “What do you think I’m doing wrong?” […]